That Mums matter is obvious, right?
But did you that mothers control more consumer spending than any other group? Families with kids make up 70% of all consumer spending. 72% of mums decide what goes on the grocery list. An astounding 98% are responsible for bills and budgeting. Mums are swinging decisions that affect all of us : business owners, producers, suppliers, marketers.
I’ve put together an infographic of some of the key figures gathered by Ogilvy and eumom in their “Great Irish Reset” survey of over 3,000 Irish mums.
What’s clear is that mothers in 2016 are just as likely to be studying holistic healing as making a cup of tea.